“Carrefour addictions and M&CSAATCHI put a question about alcohol
And you ? Do you get too festive with alcohol ? too explosive? Questions within visuals who evoke in a simple and impactful way the possible consequences of excessive alcohol consumption.
Without any judgement but by offering the chance of getting back in control with consumption through the program : “mes choix” (my choices)
The campaign also orchestrated by M&CSAATCHI and its Performance department with many devices including OOH visibility, coverage (tpg and POS) and targeted social networks (facebook and instagram). “
- Carrefour addictions
- public services
- January 2020