Carrefour Addictions

“Carrefour addictions and M&CSAATCHI  put a question about alcohol

And you ? Do you get too festive with alcohol ? too explosive?  Questions within visuals who evoke in a simple and impactful way the possible consequences of excessive alcohol consumption.

Without any judgement but by offering the chance of getting back in control with consumption through the program : “mes choix” (my choices)

The campaign also orchestrated by M&CSAATCHI and its Performance department with many devices including OOH visibility, coverage (tpg and POS) and targeted social networks (facebook and instagram). “

  • Carrefour addictions
  • public services
  • January 2020