Domino's Pizza
Crazy Tuesday

How do you revitalize yet another promotional offer for Domino’s Pizza when the brand still has to gain popularity as well as an image in specifically the alemannic part of Switzerland?

By anchoring the offer in the cinematographic universe and the American-Italian culture through a cult reference to the Godfather. Capisce?

Media: national campaign, poster, video, social networks with a visible and lasting effect on sales.

  • Domino's Pizza
  • Food and Beverage
  • Nicolas Schopfer
  • March 2019