Give a new boost to Incarom, a brand with great tradition in Switzerland, through the redesign of the packaging. Objective: stick to the new positioning and address a younger target group.
BRUTAL SIMPLE IDEA:
In the brand color codes, but with straight lines and a revised logo, this new design is refined, fresh and unique. Its “retro” side emphasizes its 70-year long history in Switzerland.
The new design is unanimously accepted in the consumer tests with the younger target group as well as with the brand’s regular users. A future collector in hipster-inspired interiors?
Food and beverage