INCAROM

Packaging

Refill

Can

Sticks

INTENSO

BRIEF:

Give a new boost to Incarom, a brand with great tradition in Switzerland, through the redesign of the packaging. Objective: stick to the new positioning and address a younger target group.

BRUTAL SIMPLE IDEA: 

In the brand color codes, but with straight lines and a revised logo, this new design is refined, fresh and unique. Its “retro” side emphasizes its 70-year long history in Switzerland.

RESULTS:

The new design is unanimously accepted in the consumer tests with the younger target group as well as with the brand’s regular users. A future collector in hipster-inspired interiors?

Client

Nestlé

Domain

Food and beverage

Date

August 2014

Before

After