The most beautiful cruise ship in the world
- Mercy Ships
- November 2017
- posters, social media, online banners, events
How do you launch a donation campaign for the MERCY SHIPS with a minimal amount of resources and in a market where dozens of humanitarian NGOs are already established?
BRUTAL SIMPLE IDEA
Mercy Ships, being a hospital ship, let us borrow the advertising codes of luxury cruise lines to sell, at an unbeatable price, the operation of MERCY SHIPS as “the most beautiful cruise ship in the world”.
The operation was put up for sale on the QOQA.ch website, in only 12h, and CHF 55,000 was raised.