Solar participative center
Brief: To announce enthusiastically and radiantly the new range of SIG solar offers.
Idea: Sun glasses, a simple and known object reflecting the theme of the sun and is personalized by different styles, all on a brightly colored background to brighten up the streets of Geneva in November. A campaign covering all types of media – billboards, press, TV, social networks, digital – accompanied by actions targeted on the offers of my m2 solar and my solar house.
Results: In 2 weeks the 800m2 from the first participatory solar power plant in Lancy was sold, people were even put on the waiting list for the next center that would open in the district.
- Public services
- November 2018